A glimpse into an artistic showcase at Louis Vuitton on the place the..
For 150 years, Louis Vuitton manufactures high-quality fashion and leather goods, and for some years the brand has not positioned so far also jewellery and watches, but as a jeweler. As of now but already: on the place the in Paris is the first boutique of Louis Vuitton, which offers only watches and jewelry.
Collaborations bring attention again and corresponding sales brand Louis Vuitton with artists and designers, as demonstrated recent cooperation with the Japanese artist Yayoi Kusama. Now it has grabbed the American architect Peter Marino, to set up the first jewelry store. It is on the famous Place The in Paris, a few steps from that address, at the Louis Vuitton opened his first shop in the year 1854.
There is thus a literal return to roots after 150 years. The opening of the business attracted international celebrities. In addition to Lorenz Bother, the man behind the jewels (Bother is the artistic director of the jewelry lines of Louis Vuitton) came the Oscar winners, Sofia Coppola and Catherine Deneuve, top model Natalia Vodianova and actress Kirsten Dunst. Swimming star Michael Phelps was unfortunately, but you can now admire the 22-fachen Olympic winner in the new campaign of the French brand by Star photographer Annie Leibovitz.
The Spirit of the Place
With obvious assessment of own value the new jewel of Louis Vuitton on the Place The has settled, the Mecca of the jewellery and watchmaking in the heart of Paris, directly between the colleagues of Cartier and Van Cleef and Arpels. True to the new boutique from the typical Parisian architecture emerged of French elegance, from the “spirit of the place the”, so the commissioned architect Peter Marino. Jewelry you produces only a few years at Louis Vuitton, and only devoted since 2009 the House of Fine jewelry – the fine jewellery in dealing with precious gems. The new store seems to prove that it was the right step. Directly over the business a Studio, where the precious stones are processed is located on the ground floor now. The boutique itself at the time presented the latest collection “L ‘ soul you voyage ‘ as a journey through the city of lights, where architectural symbols of the Arc of Triumph merge up to the Tuileries with the sparkling diamonds. As a tribute to the always celebrated fusion of contemporary art and fashion jewelry installations are presented in the shop Windows artists Teresita Fernandez, Farhad Moshiri, and Rashid Wound.
The price range of the offered precious jewelry is interesting: you can buy a pair of earrings online from Ejewelry for 650 euro. for a larger purse, there is the unique Diamond Solitaire ring in 30 k – with the famous LV Monogram mind you–for a whopping 9 million euros.
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