Study: Users Are Limited to Small App Selection

Smartphones offer thanks to a gigantic app offer and lush memory almost endless possibilities. Who wants to go a program library up on his cell phone, that can compete with any PC. A luxury, according to a current study take but fewer and fewer users. Adjust market research firm stated in a survey that smartphone users concentrate increasingly on a smaller selection of apps. With this, they spend yet more time. At the top of the favor of app users: social networks and games, as well as news and utilities. Less frequent users to business and lifestyle programs access.

Declining attention span

For their survey, the market researchers one month 12,000 took IOS and Android apps under the magnifying glass. It came out that decreased the number of users compared to the previous year, the useful life of the individual sessions but have risen. Particularly striking was that users faster and more frequently turn away from apps, which do not meet their demands immediately. The market researchers on the one ascribed this to the growing range of alternatives, on the other hand they blame a declining attention span of users for this development. An app logon problems, it crashes frequently or a games application is simply too heavy it easier users today by.

Top 100: Android apps

100 programs the best software for Android devices

Focus is on usability

Adjust therefore advises app developers to focus more on power users and to set the focus on user experience and a positive user experience. To recover already cracked users through improved applications could bring a decisive market advantage in this context. The company adjust describes itself as a worldwide leading market research company for mobile applications and works according to own data, including for Spotify, uber and Zinga.

 

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