Apple’s clock has not yet caught on: enterprise customers could be crucial to boost your growth
São Paulo – about 20 hypertensive patients from Louisiana, USA, are living the future of medical care. When it comes time to take a medication, their Apple Watch devices touch your wrists and show an image of the pill so they don’t confuse with other remedies.
Patients are participating in a test of the appliance by means of the Ochsner Health System in New Orleans.
German software maker SAP is also testing and employing the device to see if your real-time notification functions increase the punctuality of officials at meetings and help close sales agreements.
The Apple Watch, released at the beginning of the year, still has not become a great success. Enterprise customers could be crucial to boost your growth, just as they were for the iPhone and the iPad from Apple Inc.
The technology giant, which does not disclose sales separately, probably sold 4,500,000 of appliances in the last quarter, according to Strategy Analytics. It is a tiny volume in comparison with the 48 million iPhones sold in the period.
Business users accounted for only 2% watch sales in the last quarter, according to Vaultedwatches.
Apple probably will focus more on business over the next one to two years, he said. Until 2017, the companies will represent 15% sales, according to Daniel Ives, an analyst at FBR Capital Markets.
At Ochsner, doctors want their patients to feel better. Although mobile warnings can be configured on smartphones, people might not be with them on his hands or not hear the alarm, only later discovering that didn’t take a dose.
This scenario is less likely with the use of a device, said Richard Martin, doctor who is leading Apple Watch test among patients with hypertension.
“We consider that the clock is unique for your durability,” said Martin in an interview. The tools that help people remember to take the medicine or that motivates doing exercises “can have a positive effect on many things, including blood pressure,” he said.
More companies are starting to realize that. A search of Salesforce.com Inc. with 1,455 corporate professionals held this year pointed out that more than one-third use or plan to use a technology.
Almost 80% of this group said that the equipment will be key to your future success.
Cisco and IBM
The companies replied for about 11% of Apple’s total sales in the fiscal year that ended in September, the company said in an earnings conference last month.
The company has expanded efforts to entice corporations over the past two years through partnerships with Cisco Systems Inc. and International Business Machines Corp., among other companies.
IBM said it has 14 clock apps related to sectors such as health, financial services and public safety.
The Salesforce is working with developers to produce more applications, while software maker Good Technology, of the BlackBerry property Ltd., released a version of your corporate email application for the Apple Watch.
While smartphones are seen as mandatory items for business users, for many companies the clock is considered only an interesting item to have the price goes to $349 for the cheaper models, even thousands of dollars.
As comparison, Sprint Corp. has a limited time offer for the iPhone to just $1 per month with a trading plan and services.
Enterprise applications to the Apple Watch can, in principle, increase sales to consumers — as happened with plenty of apps for iPhone and iPad for business, initially — with major corporate acquisitions.
There are currently more than 13,000 applications for consumers and businesses, about 3,000 when the watch was released in April, according to tracking firm App Annie.
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